Make the smallest brand asset count.
A favicon is tiny, but it appears wherever people return to your site: browser tabs, bookmarks, shortcuts, and mobile home screens. Start with a simple mark that remains recognizable when reduced.
01
Use a simple silhouette
Detailed photographs and fine lettering disappear quickly at sixteen pixels.
02
Leave breathing room
Padding protects the mark from browser masks and rounded mobile-icon crops.
03
Install the full package
Use the included ICO, PNG, manifest, and head markup instead of relying on one file.